Okay, let’s clarify things right at the beginning! For all of the stoned readers who came here for recipes on how to make great ganja cakes, I am sorry to say that you won’t find any here (perhaps if I decide to blog about cooking in the future). Until then, allow me to introduce to you my somewhat amateur somewhat professional blog about innovations and consumer behavior- Magic Cookie.
From the many conversations in which I’ve had with digital agencies, large enterprises or academics, I found that we somehow all ignore the ongoing evolution which is happening right in front of our eyes. We still view the interactions between humans and technologies as two separate entities. We are, however, close to the point where collaboration between these two will be stronger than ever. That being said, it is time we redefine who customers really are. I’m not trying to paint a picture of some sci-fi cyborgs, but instead shed light on the fact that customers can be, thanks to the technology, much more focused and biased free.
This is only the beginning. I’m convinced that further conscious and unconscious collaboration between us and another intelligent form will change the marketing and business as we know it. We are the generation that will most likely have to work with a completely new concept of consumers. We will very soon live in the age which I dare to call – the Age of Trans-Consumer, one that is always connected and supported by another form of ‘intelligence’.
Magic Cookie, or as most of you know it a cookie is in the digital understanding a term used for a token which is simply said use to track our online activity. While consuming digital content bite after bite we left behind an enormous number of crumbs, these crumbs represent pieces of data which while being unified reflect our digital selves. As a substance of data, we are on our way of perfect transformation into fully completed MagiCookies entities flying within the universe and that’s kids a story of “how I’ve started the Magicookie blog”
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